Barcelona, 1981, is born one of the most famous artists of today Alex Trochut, graphic designer, illustrator and typographer. Alex has already developed works for several names in the music and internationally renowned brands. Trochut studied Graphic Design at Elisva – Escuela Superior de Disseny, after completing his studies he went to work in Berlin (Germany) at Moniteurs et explicit.
Two years after moving to Berlin, he returned to Barcelona and started working at Toormix and Vasava. Working since 2007 as a freelancer through his experience, he managed to develop an intuitive way of working that culminated in his expressive visual style and focus on illustration and letters. In 2012, he moved to New York.
He focuses on language as a visual medium and tries to make “reading” and “seeing” become a single action and a unified image. His greatest references are Herb Lubalin, Saul Bass, Milton Glaser, Paul Rand, Pablo Picasso, Juan Miró and Salvador Dalí.
Alex’s style consists of a mixture of genres from pop culture, street culture to fashion and music. Trochut considers it expressive and highly detailed, yet creates clean images. He confesses that he tends to mix geometric shapes, also using ambiguity and duality.
Alex has already developed design, illustration and typography work for brands like Nike, Adidas, BBC, Coca-Cola, Pepsi, for music names like Katty Perry and Rolling Stones and publications like The New York Times and The Guardian.
In 2012, Alex launched a personal project that consists of binary prints, that is, it uses a (patented) printing technique that allows the printing of two images on a single surface. One of the images is visible at lux and the other is only visible in the dark.
Trochut’s work is internationally recognized, having appeared in exhibitions and publications all over the world. Alex has already been honoured by several entities such as the Art Directors Club and Cannes. He has held several lectures and exhibitions. Learn more about Alex Trochut’s work on his website.