How long have you worked at the company?
What are the main functions?
Development of technical drawings;
Implementation of industrial processes;
Monitoring and support to production;
Three words that best describe you?
Stubborn, fascinated and observant.
In short, what excites you about your work?
The product. When you develop the whole process, down to the smallest detail, and are faced with the final result, you have a shock of sensations within you that only the creator can feel.
What is the most important aspect of your work?
In product development, all the decisions you make in the preliminary phase will have an impact at the end. You have to anticipate the possible problems that, both in production and in the final customer, will arise. All these details require special attention, for the proper development of the processes. Failure is evidence and one of our main roles is to anticipate and minimize it.
In the graphic part, your communication is the most important. The clearer your graphic signature is, the more legible is what you communicate – in this field the expression “it is more complicated to achieve simplicity than complexity”, it makes all the sense.
The favourite city that inspires you the most?
New York. The chaotic silhouette of the city, created by uneven surfaces, together with the clash of ages present in its streets, make New York special.
Free time occupation?
Playing the guitar, photographing, travelling.
Favourite design fair/event?
Red Dot Design Awards and TED.
What are the biggest influences on your career?
Dieter Rams, for his vision of the product and his 10 fundamental principles of design, in which one of them takes, more and more, all its importance in the world of design «Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. »
Steve Jobs, for his vision and ambition for innovation. His profound talent for meeting consumer needs. He managed to create a brand in which, in my view, he approaches the absolute perfection of the product.
How do you keep up to date with new trends?
Observing what other brands/artists present. But, I avoid spending a lot of time researching trends – because the excess of information, coming from these media, makes copying more susceptible, causing you to lose your identity as an artist.
How do you defend your design decisions before a customer?
I do not defend them. Design is a branch of the arts in which each individual has their free interpretation of the content. We have a defined market and target audience, which the brand must respect. We, as creators, have to respect our audience and also our identity. If a situation occurs in which we will have to defend our design decisions, it is because either the customer does not fit our target audience, or the message we want to convey with our product is poorly executed. In both situations, there is no defence.
Do you work better in the morning or the afternoon?
Where do you look for inspiration?
Anyone who comes from the arts cannot deny that part of their inspiration comes from nature. However, my biggest source of inspiration is the cities. From New York to Paris, through London, all cities have a unique architecture, history and civilization. For me, cities are the first symbols of interaction and the natural extension of human beings. If you understand cities and their interaction with man, you can develop any product.
I also mention the Blues that has always been with me. The guitar notes of a Blues help me to free my imagination.