Joaquim Barbosa | CEO

Joaquim Barbosa is the CEO of Made to Last, Lda., a company created in 2012 to resist the serious economic crisis in Portugal. The Made to Last, Lda group integrates two brands, Prime Design (first to be created) and Stylish Club, which operate in different areas, complementing each other.
Find out a little more about the origin of Made to Last and its founder through the interview made for Made to Last Blog.

What is the origin of Made to Last, Lda.?

Made to Last came from the taste for furniture that has moved me for over 40 years. In 2012, during the economic crisis came the need to conquer new international markets as a way to avoid the decrease in consumption experienced in Portugal. There was already the company Móveis Jota Barbosa, which was a store for sale to the public and was directed to the Portuguese market, northern Spain and PALOPS. Then came the challenge of crossing borders and entering new markets, thus creating Made to Last, which currently encompasses two brands, Prime Design and Stylish Club, but initially there was only Prime Design, Stylish Club was created afterwards. It was also at this time that Carla and Samuel joined the company and were (continue to be) a very important asset for the company.

Joaquim Barbosa
Joaquim Barbosa CEO Made to Last

Have you always thought of starting a business and working on your own?

I established myself as a businessman at the age of 20, with the opening of the first Jota Barbosa Furniture store. However, before starting my business, I worked for 7 years.

Why business in the field of furniture and interior decoration?

I was born in this reality, it was something I always lived with.

Are you still involved in the day-to-day operations of your companies?

Of course, always. I will never stop supporting and sharing my experience.

What features do you consider most important to your business?

Race, Believe and Perseverance.

How do you deal with the competition?

Very well. Always salutary.

Joaquim Barbosa
Joaquim Barbosa CEO Made to Last

Which feature do you value most in your employee?

They have to wear a company shirt and work as a team. Above all company and group integration are essential.

What makes a good leader?

Greet and communicate every day with all employees, becoming a colleague of them.

What professional advice do you usually give to younger generations?

Never give up.

Are you still learning today?

Yes, until I die.

Do you think about retiring?

No, I do what I like.

What do you like to do in your free time?


What is your favourite country?


Prefer country or city?



This is the face behind the creation of the company Made to Last, whose know-how in the area of ​​furniture and decoration comes from over 40 years of experience gained from the creation of its first furniture company Jota Barbosa. The family experience and vision are two of the fundamental pillars of their companies.

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